South Africans lag behind when it comes to online shopping but the stats are changing REALLY quickly... technology is changing how people shop!
The eCommerce market in South Africa is growing very quickly. According to research by local company World Wide Worx, online retail is growing at 25-35% per year. "It's not a case of local online companies getting better in the next few years, they are getting better right now. More users are online, shipping is faster, product offerings are better, client service is smoother. The growth of eCommerce in SA over the next 5 years is hugely exciting."5 steps to make sure you succeed
eCommerce is one aspect of business that can not be ignored and is showing double-digit growth year on year.
The time is NOW to sell your products online, in a manner that is easy to manage and grow – that’s where we come into the picture.
Who is your customer? Where is your customer? How do you reach your customer?
These are crucial when you are in the planning stage of your WebShop as the answers will determine how you will market and how we will structure and target your technical search engine optimisation.
This is SO important - your website alone is not going to suddenly bring traffic to you and increase your sales.
Imagine that your website is a retail outlet or a salesperson or a branch of your business.
You spend a lot of time and money in making these function in terms of look and feel, sales training, advertising and marketing.
You need to do the same for your internet content. Be aware that it is an ongoing exercise to promote and sell products online.
Credibility and Association is key as they give peace-of-mind to the customer.
Clearly define your payment methods and refund policies. Ensure that customers understand what they pay in addition to the product in terms of delivery charges and insurance fees.
Upward of 60% of people are accessing the internet using mobile devices.
It is essential that you can sell product online and your site needs to be structured to allow this with a responsive mobile site, premium content, clear navigation and simple screen flow.
Make sure to choose up-to-date technology to build your site which offers a full responsive solution.
A little more tricky but ensure that you integrate the ecommerce sales into your existing workflow and that it is not a separate set of processes and procedures which need to be followed in order to get your product sold online to a customer.
Now is the time to get eCommerce enabled and 123WebShop creates affordable shopping websites that work - they even accept all credits cards and EFT payments. Best of all, you can administer the entire website easily yourself - without any complex training ( but we will hold your hand while you get going on into the future ). The websites we create are extremely user friendly to add / edit / etc and even a non-computer literate person will be able to do so with ease. We can even weave in specific scripts to get products into Price Check for even greater exposure which is a big bonus.